The Weather Channels Slow Decline to Irrelevance

I used to love The Weather Channel. The severe weather updates coupled with great weather documentaries were just what the Dr. ordered for a weather lover. Then came reality TV. In an effort to stay competitive with other cable networks, Weather Channel executives decided to begin airing more reality television. Fast forward to today and you will now find a program titled Prospectors holding a prime time slot on TWC. A show that follows individuals trying to strike it rich by hunting for gold. Wait..I am watching The Weather Channel..right? Don’t get me wrong, I understand the need to move towards reality television to stay competitive but gold prospectors? The Weather Channel has all but become irrelevant with the customers that matter most and are the core viewers, weather fans.

The Weather Channels Jim Cantore urges TWC viewers to contact congress.

The latest saga involves a battle with DIRECTTV over contractual issues. TWC’s contract with DIRECTTV expires tonight (Monday January 13th). In an effort to save 20 million viewers TWC has urged those that have DIRECTTV to contact a congressional representative and inform them that TWC provides life saving weather forecasts and warnings. If the satellite company pulls TWC off the air millions will not have access to breaking weather information so claims TWC executives.

“For DIRECTV to take us off their lineup would be deeply irresponsible to its customers who not only count on The Weather Channel on a day-to-day basis, but depend on us before, during and after severe weather events. As the most trusted source of weather news and information in America, The Weather Channel is there when it matters most. If we are not available to DIRECTV’s 20 million viewers, they will miss the accurate and life-saving information we have been providing for more than 30 years,” said David Kenny, chairman and CEO of The Weather Company, parent company of The Weather Channel. “We have offered the industry’s best rate for our programming and are committed to reaching an agreement.”

I personally find it irresponsible and appalling that The Weather Channel would even utilize this tactic to try to save subscriber revenue. My reasoning all ties back to the fact that TWC took the reality tv route long ago. I am more likely to catch a re-run of Highway Thru Hell (a trucking program) than anything weather related on The Weather Channel. Maybe if TWC had not taken the route to irrelevance, the “We Save Lives” proclamation by TWC would have merit. I don’t see The Weather Channel being around much longer, with some heavy competition from other lesser known Weather focused stations waiting in the wings. Admittedly, I will be a little sad if TWC ceases to exist, but business is business and weather programming was abandoned long ago. I also understand that a lot of people still love The Weather Channel and by all means, keep up the fight.

On a side note. Please do not rely on any social media outlet or TV network for your breaking severe weather information. This latest mess with DIRECTTV should show how you may be missing critical warnings. I would advise purchasing a weather radio. They are inexpensive and the programming has never changed. Midland has a very quality weather radio that is easy to set up.

Zach Roberts

Zach Roberts

Owner/Storm Chaser/Photographer at Mr Twister
Hello and welcome my fellow photography and weather enthusiasts! I hope you enjoy my website and my photography. Nothing else in the world compares to seeing the beauty of mother nature in person, and I truly enjoying sharing my passion with you.
Zach Roberts

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2 Comments
  1. We do not need The Weather Channel anymore on DirectTV. We have WeatherNationHD. It is what TWC was when it was great.

  2. Agreed Chris..I enjoy WeatherNation!

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